About us

Founded in 2012 and based on two decades of industry experience, we are a specialist consultancy providing authoritative, strategic, technical, and administrative advice on OOH planning and media buying around the world.

We have a network of international contacts, and unique, in-depth knowledge to tailor-make solutions for all budgets and briefs.

Our Values

Efficiency

Quick response, clear communication, and an accessible service on a global scale. In-depth proposals for quick and easy perusal.

Simplicity

Technically relevant in easy-to-understand language to ease decision-making.

Loyalty

Tailored solutions based on customer needs, bespoke advice with meticulous attention to detail for all budgets.

Independence

Totally flexible on client exigencies and no obligation quotes (unless you ask us for the moon!).

Co-creation

Close collaboration with the client is an imperative in our business, helping us to harness the strength and beauty of each, individual brand.

One of a kind

genevoism finds, buys, and manages your OOH requirements everywhere and anywhere. There is no middleman and we never, ever hand your brief to anyone else.

Our Values

Efficiency

Quick response, clear communication, and an accessible service on a global scale. In-depth proposals for quick and easy perusal.

Simplicity

Technically relevant in easy-to-understand language to ease decision-making.

Loyalty

Tailored solutions based on customer needs, bespoke advice with meticulous attention to detail for all budgets.

Independence

Totally flexible on client exigencies and no obligation quotes (unless you ask us for the moon!).

Co-creation

Close collaboration with the client is an imperative in our business, helping us to harness the strength and beauty of each, individual brand.

One of a kind

genevoism finds, buys, and manages your OOH requirements everywhere and anywhere. There is no middleman and we never, ever hand your brief to anyone else.

Meet the team

We are an unusual but perfectly matched mix of Swiss efficiency and Bohemian style.

We found each other by serendipity and quickly found a way to merge our life and professional adventures.

We love our work so much that the private and professional probably merge too often, but for our clients this means 24/7 availability and reactivity.

Michela Genevois

CEO & FOUNDER

Naples born, Milan shaped. Naples taught me intuition, human depth, and the intelligence of relationships. Milan, structure, vision, and professional rigor. The two forces coexist, glued by a strong individual sense of freedom which guides every choice I make. I have a lively family, little enthusiasm for cooking, and a real passion for shopping. Personal and professional are not separate territories, I love and live them both constantly. After launching and leading the OOH department of a major advertising concessionaire, I founded genevoism in 2012, not as a company but as a state of mind. I strongly believe that outdoor is not just a medium but is a cultural act, demanding responsibility, measure, and respect.

Nicol Bernucci

DEVELOPMENT

Milan-born and Milan-made, I’ve lived in this vibrant city all my life. Outside of work, I juggle life with my husband, two children, and a cat. I love traveling with my clients in search of the perfect advertising spaces — a mix of strategy, adventure, and a little bit of magic. Eternally Nineties, fueled by bold ideas and curiosity. You’ll find me crafting experiences and opportunities at genevoism.

Paola Totaro

LONDON OFFICE & COMMS

Naples born, Sydney bred - I have had a love affair with London since I moved to work there in 2008. An award winning journalist and author of three books - a fourth is on its way in 2026 - I was a former President of the Foreign Press Association in London and am a contributing editor with The New European magazine. Undercover, I love to moonlight in the OOH world with Michela and Nicol to showcase the work of genevoism via LinkedIn seeing it through a different lens - cultural, newsy and sometimes, a little left of field.

Contact our sales team

Name
Privacy